Do Good Things

#UOnyc12 Experience

Mon, 14 May 2012 12:48:00 -0400

#UOnyc12 Life is one long lesson.

Call me cliché. Call me pretentious. Call me whatever you want, but it’s true and this past week that I spent in New York with the University of Oregon Ad program was hands down the best experience of my life.

Many people may say the same thing for very different reasons. One person may say it because they love being immersed in such a diverse city. Another will say it’s because of the nightlife. While those two aspects of New York are great in their own way, they are not the reasons why I sit here in my room in the relaxed city of Eugene, OR and am in almost disbelief that I was able to share that experience with some amazing people.

Here are some of the lessons I took away from #UOnyc12:

Patience is a virtue. My trip, along with about ten others, started out with us expecting to get in to NYC at around 2 p.m. with time for shenanigans, but due to a mechanical failure with our plane, it turned into us not knowing if we’d even make it there on time for our first agency visit on Monday. Instead of overreacting, we stayed patient, stayed positive and got there earlier than we would have if we’d switched flights.

Guys. Sharing a bed is not as bad as it sounds and it a lot more comfortable than a hard floor littered with dirty clothes, trash, and electronic devices.

Inspiration is everywhere. It could be graffiti. It could be fashion. It could be architecture. It could be the streets. It could be a hand-drawn presentation. Inspiration is everywhere.

For the most part, people have good intentions. Me and two other friends were approached by a random girl asking for help in finding her way around. After telling her we weren’t from around NY and we trying to find a bar she told us she just arrived earlier in that afternoon to find a job and it was her birthday. We invited her to join us in our journey to find a place to grab a drink and got to help make her birthday afternoon that much better.

Working at a movie theater can be the most interesting part of your resume. The first question I was asked was about working at a movie theater. If you look hard enough, experience can be found in everything you’ve accomplished. So when you are making your resume and feeling down about not having a great internship of job stop. Look at the job you had getting you through college or that barista job you had for a summer.There will be something that relates to the field you are entering, you just have to find it.

Life really is a lesson. We just have to pay enough attention to learn from it. Thank you to Deb Morrison, Harsha Gangadharbatla, and Dave Koranda for making this experience possible. #UOnyc12 will be a memory never forgotten.

Coke's Fan-Bears

Fri, 27 Jan 2012 21:03:33 -0500

Coke's Fan-Bears:

NBA basketball is alive and kicking. Just a few weeks ago college football’s National Champs were crowned…. It wasn’t Oregon so who cares? March Madness is creeping up. And in a little over a week, America’s largest sporting event will be held. The Super Bowl. There isn’t a better time to be a sports fan.

While my twitter feed has been trying to tease me with ads that will air during The Super Bowl, I refuse to look at them so I can enjoy them when I’m supposed to. Durning the game.

One company that always seems to have some sort of funny or heartwarming spot is Coca-Cola.

This year is no different.

In partnership with W+K in Portland, OR, Coke will be rolling out there Fan-Bears. These lovable bears are just like the ones we see so often with coke, except this time they will be just like all of us, watching and talking about the game in a live stream.

While so many companies will be solely relying on they TV spots, Coke will have TV spots and this live feed which encourages people to interact with the brand physically (drinking coke), during breaks in the game (TV spots), and during the game (live feed). It blows my mind and motivates me to come up with such a great and original strategy.

Coke and W+K need to invest in the Kobe System because they continue to be the gold standard.

#UOCreativeStrat

A Frosty Reception for Coca-Cola's White Christmas Cans

Fri, 02 Dec 2011 01:53:00 -0500

A Frosty Reception for Coca-Cola's White Christmas Cans:

This really irks me. I know the “consumer is always right”, but seriously people. It’s a fricken can!

White doesn’t make it taste any different. Look up the reasoning behind the design and maybe you’ll think it tastes better.

Coke is partnering with WWF to raise awareness for threat global warming poses to bears arctic habitat. The white can was intentionally implemented by Coke’s marketing executive’s because they wanted a “disruptive” campaign to grab attention.

“The white can resonated with us because it was bold, attention grabbing” says Scott Williamson, spokesman for Coke.

If you think the white can has a bad taste after reading about the cause, maybe it’s you that needs to be recalled.

Writers block? Mentally drained? Creative juices need a charge?...

Thu, 01 Dec 2011 01:55:30 -0500

Writers block? Mentally drained? Creative juices need a charge? Well then I’m about to be your best friend. Watch this video for 29 ways to stay creative.

Martin Torres: Strategist

Wed, 30 Nov 2011 15:07:50 -0500

Martin Torres: Strategist

25. 44 Amazingly Useful Adobe Illustrator Tutorials

Wed, 30 Nov 2011 13:03:00 -0500

25. 44 Amazingly Useful Adobe Illustrator Tutorials:

YES!! More tutorials!

I always love finding design tutorials even thought I classify myself as a strategist. In the advertising world, EVERYONE needs to be creative and if you’re thinking about entering the field and don’t consider yourself creative, get out now.

It doesn’t matter if you’re an account planner, strategist, media planner, or creative. You have to find your inner creativity. While this tutorial and the other design posts I’ve shared may be more pertinent for creatives, I fully believe that strategists and planners need to have some sort of grasp of design and truly enjoy learning about it.

For one it helps to get into the minds of the creatives that will be making the ideas come to life. Second it also shows what is possible and excites you about the design process.

Strategists, account executives, and planners all at times will interact with creatives and if they have knowledge and a passion for designing, then maybe they can give them the creatives an idea they haven’t considered.

This is making yourself indispensable. Learning something some consider outside your job title and providing ideas from new perspectives.

So whether you’re a creative, strategist, planner, or another tittle, I urge you check this tutorial and the others out and make yourself indispensable.

24. The Chihuahua Awards

Tue, 29 Nov 2011 23:48:00 -0500

24. The Chihuahua Awards:

This fall at the University of Oregon in my Creative Strategy class, my classmates and I were given the task of creating a meaningful presentation on a developing field, trend, agency or philosophy. @RollieDingers, @williamscott22 and myself decided to take an idea from Tracy Wong of WDCW - appreciate the unsung heroes.

The project is called the Chihuahua Awards.

Our main goal is to seek out the people that work hard and go above and beyond the call of duty and tell their stories. It could be anyone from a receptionist, an intern, junior planner, anyone that has completely WOWED the people around them. We set out with the goal to tell these incredible peoples stories and award them in some way, to let them know that it’s not going unnoticed.

This has been a great experience working with two guys as driven as @RollieDingers and @williamscott22.

Above all it just feels good to make others feel special and to hopefully make a positive impact in someone else’s life.

23. 7 Things you should Know.

Tue, 29 Nov 2011 23:11:00 -0500

As this wild crazy term comes to a screaming end and we’re dealing with, as the wise Professor Morrison would say, the ministry of magic fucking things up; here are a 7 pieces of advice that you should know.

1. Brand thinking is relationships, actions + purpose, living in the world, good business, and growing opportunity.

-A brand is a story constantly being told.

2. You should be reading. You should be asking questions. You should be curious. You should be interesting. You should be solving problems.

3. You should find a way to be indispensible.

-Find something about you that sets you apart from everyone else or just find someway to make an impact that others wont. Be special. Maybe you bring everyone cookies. Maybe it’s taking time out to see if you can help on a project that you don’t necessarily have a part in. Just find someway to set yourself a part from everyone else and run with it. Own it.

4. You should be working on a project.

a. Effie

b. One Show

c. Pop tent

5. Job titles will evolve but be based on strong ideas, sound strategy, craftsmanship, and careful production.

6. Generosity Wins.

- Reoccurring theme we heard from a few of our presenters: Don’t be an ass hole. No body likes a ass hole.

Some people die at age 25, but aren’t buried till they’re 75.

- Never stop learning. Go back to Thing 2. You should be reading. You should be asking questions. You should be curious. You should be interesting. You should be solving problems. JUST LEARN.

Learn as if you were going to live forever. Live as if you were going to die tomorrow.

22. I Stand With the Hat.

Mon, 28 Nov 2011 23:39:00 -0500

Today is a sad and confusing day for me and the University of Oregon community. Our leader, Richard Lariviere, has been fired because of his creative and bold ideas.

I dont necessarily voice my opinion on many political issues very often because I am not very informed on them, but the reasoning behind the dismissal of Lariviere has got me quite upset and frustrated.

I have witnessed instances like Lariviere’s, albeit on a smaller scale, first hand in places I have worked. I’ve worked for people who strive to push their job description and better their work places by thinking outside the box. Typically the people working in their department really enjoy working for them, but then one day these employees show up to work and their manager is gone.

Like I said, I’ve seen it on a smaller scale, but it still affects people in the same way. These employees lost the manager they respected and that takes away from their motivation and desire to work for their employer.

This is the feeling I get from around campus these past few days. Not that people want to quit, but that they are confused and their spirits have been deflated.

Phil Knight, co-founder of Nike, expressed his disapproval with the decision describing the move as “yet another application of Oregon’s Assisted Suicide Law. For the chancellor and the State Board of Higher Education, a ‘team player’ is someone who falls in line with excellence does not fit in.”

I wholeheartedly agree with Uncle Phil in this statement, but will take it one step further and say that this applies to the corporate world in general. This is not just an issue about an innovator being fired, but an issue about bold and creative minds being silenced.

Throughout this whole ordeal President Lariviere has remained staunch on his position that this should not be about his employment status, but about furthering Oregon’s educational system. “I hasten to remind you that this is not about me,” says Lariviere. “We must all redouble our efforts to bring about positive change to the governance, funding and accountability of Oregon’s public universities.”

This is a true leader. Through the most difficult of times he deflects the attention from himself, and continues to push for his goal of a better university and stronger educational system. I only hope we can find someone who will continue to push the envelope and get our great university and the Oregon educational system to it’s full potential.

#IStandWiththeHat

21.#UOCreativeStrat One word….. Amazing.

Mon, 28 Nov 2011 12:13:00 -0500

21.#UOCreativeStrat

One word….. Amazing.

20. #UOCreativeStrat Frank Capra’s Film, Why We Fight:...

Sun, 27 Nov 2011 13:28:00 -0500

20. #UOCreativeStrat

Frank Capra’s Film, Why We Fight: Prelude to War, was a very influential tool used in shaping our countries history. It was created for our troops and the US people to show why we are fighting and gain support for entering World War II.

Today we often think of propaganda in a negative light often meaning or relating to the idea persuasion through the distortion of lies, deceit; however, it is also related to the idea of persuasion through spreading or propagating an idea worth spreading - doesn’t that sound familiar (TED).

If it were not for Prelude to War our country may not be what it is today.

Oto255

Sun, 27 Nov 2011 02:15:00 -0500

Oto255:

19. #UOCreativeStrat

Another great tool for all you designers out there! This site helps you find the color hex code for any color you want. Just go to the site, pick a color and BAM! You get all the variations of that color, along with the hex code, that you could dream of. I don’t know anything about hex codes so this will come in handy when I spend hours in front of my computer learning all the previous Photoshop tutorials I posted. Or for any of you Creative Strat students out there needing help finding the right color on your sites due this week!

18. #UOCreativeStrat Other than music, surf videos are one of my...

Sat, 26 Nov 2011 02:25:56 -0500

18. #UOCreativeStrat

Other than music, surf videos are one of my big sources of inspiration. I may not create videos, but the creativity that goes into to every shot fuels me to be the bests I can be. Not only do surf videos have to use unique equipment to even film their video, they also have to use amazingly creative angles. Shots from inside the wave. Shots from under water behind the wave and getting the surfer in the barrel. Shooting from helicopters and boats. Attaching cameras to boards. It blows my mind what these people do to get a shot. Then there is the soundtracks. By far soundtracks from surf films are my favorite. Whether they are folky type music, rock, or hip hop it just strikes a cord in my mind. On days where I know I have a lot of work to get done, I love to sit down with a cup of coffee and turn on a surf movie. My favorite lately has be Nike 6.0’s Leave A Message released earlier this year. I have watched it about 10 times since downloading it at surfermag.com and it still gets me amped to get shit done. Check it out.

Lost Type Co-op

Thu, 24 Nov 2011 23:15:00 -0500

Lost Type Co-op:

17. #UOCreativeStrat

I really need to learn typography. It doesn’t matter how incredible an image is. If the copy with it isn’t the right type it takes away from what the ad/poster/etc. really could be. I’ve really be struggling with putting together my resume because it is supposed to show who I am as a person and I haven’t been able to find the right font. Until now. I’m fairly certain one of these will be the one I chose to start a beautiful relationship with.. As far as my resume goes that is.

17.) #UOCreativeStrat I have been obsessed with these videos the...

Thu, 24 Nov 2011 01:39:00 -0500

17.) #UOCreativeStrat

I have been obsessed with these videos the past couple of days. If you love mashups, hip hop, and great performances this will surely put a smile on your face. On a side note, these guys sure know how to dress. Love great tailored suits and sport coats.

Photoshop Tutorials

Wed, 23 Nov 2011 13:01:00 -0500

Photoshop Tutorials:

16. #UOCreativeStrat

For all of you creatives out there looking for new skills to have, here are 20 amazing photoshop tutorials to take your game to the next level. I know how I’ll be spending my Christmas break.

15. #UOCreativeStrat “Guess why I smile a lot? Cause...

Wed, 16 Nov 2011 13:29:00 -0500

15. #UOCreativeStrat

“Guess why I smile a lot? Cause it’s worth it.”

This line alone is enough reason to watch Jenny Slate’s new Marcel the Shell With Shoes 2 video. Sure it’s another sequel to a wildly popular YouTube video and some may say watching stupid YouTube videos all day make you stupid, but in reality it can be a great source of inspiration. For one, I produce better work when I’m happy and having fun and it is difficult to be upset when watching this adorable little shell. Next, how great is the writing?! I’m terrible at quoting lines from movies, books, anything so excuse me for not giving another example, but I still found the writing very funny without having to succumb to the typical swearing and other vulgar humor that seems to make up just about every joke I hear. And even just the concept to put a shell in shoes and have it walk and talk about the life of a shell is just brilliantly clever. So whether you need a pick-me-up or a little inspiration check this video out. Smile. It’s worth it.

14. So much fun! Just once I wish I could be a part of something...

Fri, 11 Nov 2011 02:07:59 -0500

14. So much fun! Just once I wish I could be a part of something like this. Great job Contrex and ad agency, Marcel Paris! #UOCreativeStrat

13. #UOCreativeStrat A-MAZING! Everything is a remix. Nothing is...

Fri, 04 Nov 2011 18:22:59 -0400

13. #UOCreativeStrat

A-MAZING! Everything is a remix. Nothing is original.

A New Design Movement That Can Help Us Beat Obesity

Thu, 03 Nov 2011 13:54:00 -0400

A New Design Movement That Can Help Us Beat Obesity:

12.This is a great article that talking about how innovative design can help beat the epidemic that is obesity. It may be a pretty obvious idea to design the environments we surround ourselves with to help keep us active, but it isn’t done enough. Instead of considering this idea as a guideline think of it as something that needs to be done. Rather than putting stairs in the back corners of buildings with dim lighting and smelling of urine, design them beautifully and put them were everyone can see them and want to use them. Build parks around our work places so we can go out and walk around them on our breaks or hell even take those case studies outside to read. Fresh air does the mind wonders. People are lazy because it’s easy to want to be, especially when there isn’t much around us to make us want to be active. So let’s change that and embrace Active Design and lets start having a healthier world.