Coke's Fan-Bears
NBA basketball is alive and kicking. Just a few weeks ago college football’s National Champs were crowned…. It wasn’t Oregon so who cares? March Madness is creeping up. And in a little over a week, America’s largest sporting event will be held. The Super Bowl. There isn’t a better time to be a sports fan.
While my twitter feed has been trying to tease me with ads that will air during The Super Bowl, I refuse to look at them so I can enjoy them when I’m supposed to. Durning the game.
One company that always seems to have some sort of funny or heartwarming spot is Coca-Cola.
This year is no different.
In partnership with W+K in Portland, OR, Coke will be rolling out there Fan-Bears. These lovable bears are just like the ones we see so often with coke, except this time they will be just like all of us, watching and talking about the game in a live stream.
While so many companies will be solely relying on they TV spots, Coke will have TV spots and this live feed which encourages people to interact with the brand physically (drinking coke), during breaks in the game (TV spots), and during the game (live feed). It blows my mind and motivates me to come up with such a great and original strategy.
Coke and W+K need to invest in the Kobe System because they continue to be the gold standard.
#UOCreativeStrat
A Frosty Reception for Coca-Cola's White Christmas Cans
This really irks me. I know the “consumer is always right”, but seriously people. It’s a fricken can!
White doesn’t make it taste any different. Look up the reasoning behind the design and maybe you’ll think it tastes better.
Coke is partnering with WWF to raise awareness for threat global warming poses to bears arctic habitat. The white can was intentionally implemented by Coke’s marketing executive’s because they wanted a “disruptive” campaign to grab attention.
“The white can resonated with us because it was bold, attention grabbing” says Scott Williamson, spokesman for Coke.
If you think the white can has a bad taste after reading about the cause, maybe it’s you that needs to be recalled.
