NBA basketball is alive and kicking. Just a few weeks ago college football’s National Champs were crowned…. It wasn’t Oregon so who cares? March Madness is creeping up. And in a little over a week, America’s largest sporting event will be held. The Super Bowl. There isn’t a better time to be a sports fan.
While my twitter feed has been trying to tease me with ads that will air during The Super Bowl, I refuse to look at them so I can enjoy them when I’m supposed to. Durning the game.
One company that always seems to have some sort of funny or heartwarming spot is Coca-Cola.
This year is no different.
In partnership with W+K in Portland, OR, Coke will be rolling out there Fan-Bears. These lovable bears are just like the ones we see so often with coke, except this time they will be just like all of us, watching and talking about the game in a live stream.
While so many companies will be solely relying on they TV spots, Coke will have TV spots and this live feed which encourages people to interact with the brand physically (drinking coke), during breaks in the game (TV spots), and during the game (live feed). It blows my mind and motivates me to come up with such a great and original strategy.
Coke and W+K need to invest in the Kobe System because they continue to be the gold standard.