This really irks me. I know the “consumer is always right”, but seriously people. It’s a fricken can!
White doesn’t make it taste any different. Look up the reasoning behind the design and maybe you’ll think it tastes better.
Coke is partnering with WWF to raise awareness for threat global warming poses to bears arctic habitat. The white can was intentionally implemented by Coke’s marketing executive’s because they wanted a “disruptive” campaign to grab attention.
“The white can resonated with us because it was bold, attention grabbing” says Scott Williamson, spokesman for Coke.
If you think the white can has a bad taste after reading about the cause, maybe it’s you that needs to be recalled.